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Subtitled Color, Fashion, Style, and the Midcentury Automobile - this highly visual book explores the seldom told story of how glamour, fashion, design and styling became the main focus of automotive marketing from the postwar 1940's through the 1960's. This is a stunning coffee table book with page after page of fabulous color photographs of automobile advertising, and its tie-ins to the fashion and celebrity worlds of the post war era. This book is a must-have for any fan of post war cars, Madison Avenue marketing campaigns, or women's fashion of the 40's to the 60's. Of course, Studebaker gets a few mentions too!