Raymond Loewy Book

Raymond Loewy Book
This book was first published in 1951 at the height of Loewy’s career. His company, Raymond Loewy Associates, served as a design consultant to more than a hundred of the world’s largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncrasies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and as a vital meditation upon the importance of industrial design in daily life.  377 pages
  • Product Code: 641
  • Availability: In Stock
  • $51.95