Industrial Strength Design
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Designer Brooks Stevens created thousands of ingenious and beautiful designs for industrial and household products - including a clothes dryer with a window in the front, a wide-mouthed peanut butter jar, and the Oscar Mayer Wienermobile. (“There’s nothing more aerodynamic than a wiener,” he explained.) In 1954 he coined the phrase “planned obsolescence,” defining it as “instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary. ” This book, the first publication to document his work, includes 250 illustrations of designs by Stevens and his firm (many in color), detailed studies of individual designs, interpretive essays, a description of the Brooks Stevens Archive at the Milwaukee Art Museum, and several key writings by Stevens himself. By Glenn Adamson. Paperback. 219 pages. B/W and color photos.