1953 Champion Starliner
The 1953 Starliner is considered by many Studebaker’s design masterpiece. The Starliner’s design was a product of Raymond Loewy Associates, under the direction of designer Robert Bourke. The streamlined Starliner stood in stark contrast to the competition’s upright and perpendicular design themes, and sat 6 inches lower than its peers. Studebaker used a three-pointed star design motif in early 1953, but it was removed mid-year after a complaint from Mercedes-Benz.