Points of Sale: Studebaker Showrooms

An automobile dealership showroom was often the first place that an eager public saw the latest models and trends.  The dealer showroom and its aesthetics were a prominent component to selling cars.  Dealers often created dramatic ways to show the vehicles that proved that their vehicles were better than the competition.  Through this photo exhibition, you will see the evolution of Studebaker’s dealerships from the wagon to the car.

  • February 2, 2019 - October 18, 2019