Presented October 2020 – May 2021

The Studebaker National Museum examines the decade of leisure suits, bell bottoms, and eight-tracks, in its newest exhibit Disco Decade Rides: Cars of the 1970s. The 1970s produced some memorable automobiles.  Automakers faced numerous challenges including a fuel embargo, safety and emissions regulations, resulting in a decade of industry-wide change and adaptation. The traditional large American automobile became an endangered species as consumer tastes favored smaller, fuel-efficient cars and increased overseas competition further challenged the industry.

Disco Decade Rides: Cars of the 1970s highlights some of the decade’s iconic automobiles and the stories behind them.  Join us for a celebration of land yachts and vinyl tops as we feature some of the ’70s premier rides.

Vehicle List

• 1972 Lincoln Continental MK IV
• 1973 Pontiac Grand Ville Convertible
• 1973 Ford Mustang
• 1974 Pontiac Firebird Formula 455
• 1975 Bricklin SV-1
• 1976 AMC Pacer
• 1977 Ford Mustang II Ghia