fbpx

Desperate Times, Desperate Measures: The Studebaker-Packard Corporation

May 24, 2024 – October 20, 2024

Seventy years ago, the Studebaker Corporation and the Packard Motor Car Company merged to become the Studebaker-Packard Corporation amid high hopes and grand expectations. In reality, neither company was entirely healthy; one industry veteran termed it as “two drunks helping each other cross the road.” Four years later, Packard was dead with Studebaker not far behind. Learn more about this tumultuous period in the history of the American auto industry with rarely seen images and artifacts from the 1950s.