The Edsel: Ford’s Famous Failure

Introduced with much fanfare in the fall of 1957, the Edsel was greeted by car buyers with a collective shrug. Was it the bad economy, was it poor marketing, or was it that one-of-a-kind grille? Whatever the cause, Edsel disappeared after just three model years and $250 million in fruitless development costs.  Join Matt Anderson, Curator of Transportation at The Henry Ford Museum as we explore the history of the Edsel.

Images from from the Collections of The Henry Ford.

The Studebaker Museum Speaker Series is held in the Wiekamp Auditorium. Regular lecture admission is $2. Regular admission fees apply to tour the Studebaker National Museum and The History Museum. Studebaker National Museum and Campus members are admitted free!

  • January 1, 1970
  • 1:30 pm - 2:00 pm