Lincoln Motor Company: Birth and Rebirth

One hundred years ago, Ford Motor Company purchased struggling luxury automaker Lincoln Motor Company. The $8 million deal saved Lincoln from closing, and it expanded Ford’s lineup beyond the economical Model T. Over the next 20 years, Edsel Ford guided Lincoln Motor Company with a simple but highly personal vision: “Father made the most popular car in the world. I would like to make the best car in the world.” To mark the centennial, Matt Anderson, Curator of Transportation at The Henry Ford will take a look at significant photos, documents, and automobiles from Lincoln’s first decades.

Photo Credit: The Henry Ford

The Studebaker Museum Speaker Series, presented by the Campisi Family Education Fund, is held in the Wiekamp Auditorium. Regular Speaker Series admission is $2. Regular admission fees apply to tour the Studebaker National Museum and The History Museum. Studebaker National Museum and Campus members are admitted free!

*Dates and prices are subject to change*


  • January 1, 1970
  • 1:30 pm - 2:30 pm