Presented by Matt Anderson, Curator of Transportation at The Henry Ford Museum

Wednesday, October 16, 2019, at 1:30pm in the Wiekamp Auditorium

Introduced with much fanfare in the fall of 1957, the Edsel was greeted by car buyers with a collective shrug. Was it the bad economy, was it poor marketing, or was it that one-of-a-kind grille? Whatever the cause, the Edsel disappeared after just three model years and $250 million in fruitless development costs. Join Matt Anderson, Curator of Transportation at The Henry Ford Museum as we explore the history of one of the world’s greatest marketing failures.

$2 admission / FREE to Studebaker National Museum members, refreshments to follow.

Image courtesy of the Collections of The Henry Ford