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Canadian Made: Studebaker of Canada

Image of the Studebaker of Canada Plant. Banner above the car reads Studebaker Canada Builds Cars for the World
Jul 01, 2023 Many are surprised to learn that Studebaker produced automobiles in Canada over 44 years, which was one year longer than Studebakers were made in South Bend. Studebaker operated a plant in Walkerville, Ontario, from 1910-1936, and later in Hamilton, Ontario, from 1948-1966. Studebaker rapidly... Read More →

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1937 Ford 73

1937 Ford Pickup Truck finished in green with black fenders.
Jun 07, 2023 Ford’s commercial vehicles of this era lagged several years behind contemporary styling trends and were notably spartan in appointments. While Ford sourced many components in-house, its truck cabs were produced by Budd Manufacturing Company, an innovator of all-steel body construction. This truck... Read More →

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1948 Tatra T87

Image of the Tatra T87 on display at the Studebaker National Museum.
Apr 26, 2023 Czechoslovakian automaker Tatra licensed aerodynamicist Paul Jaray’s streamlined designs beginning in the early 1930s. Tatra chief engineer Hans Ledwinka was a champion of streamlining and rear-engine cars, as he believed these two features provided both fuel efficiency and increased speed. To fac... Read More →

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Studebaker’s Packards: The Corporate Collection

Image of Packard sitting at the Studebaker Corporation Headquarters
Apr 14, 2023 When the Studebaker Corporation and the Packard Motor Car Company joined forces in the fall of 1954, the newly-formed Studebaker-Packard Corporation aimed to become America’s fourth full-line automobile manufacturer and compete head-to-head with Ford, General Motors, and Chrysler. This goal ultima... Read More →

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The Naming of the Lincoln Highway

The naming of the Lincoln Highway was due in part to the advocacy of Henry Joy, President of the Packard Motor Car Company. He is pictures sporting a suit and a very nice mustache.
Apr 14, 2023 Henry Joy, President of Packard Motor Car Company, believed that the road should be named after Abraham Lincoln. He urged Fisher to write a letter of protest to Congress, which was considering spending $1.7 million on a marble memorial to Lincoln. Joy thought a good road across the country would be ... Read More →

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1949 Studebaker 2R-5

This 1949 2R-5 Pickup Truck is finished in blue with a white bumper and red rims on the tires. On the side of the truck is "Midland Engineering Co. South Bend, IN" finished in yellow lettering.
Apr 04, 2023 This 1949 Studebaker 2R-5 was a part of the 2R series.  Studebaker debuted its new 2R-Series truck line in mid-1948 to much fanfare. The 2R’s styling was penned by Studebaker designer Robert Bourke, who later designed the 1953 Studebaker Starliner hardtop. The 2R was offered in a wide variety ... Read More →

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1933 Rockne 10

1933 Rockne 10 finished in black and tan. The car sits in front of the ND Administration Building.
Mar 24, 2023 The Rockne was initially developed by freelance automotive engineers Roy Cole and Ralph Vail as a project for Willys-Overland. When Willy’s declined the car, Cole approached Studebaker President Albert Erskine who bought the design and retained Cole and Vail as engineers. The new car was built b... Read More →

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1939 Lincoln “K” LeBaron Convertible Roadster

1939 Lincoln finished in red. Roadster style. One of only two.
Mar 07, 2023 This 1939 Lincoln is one of two “K” series LeBaron Convertible Roadsters known to have been built in 1939. After becoming President of Ford Motor Company, Edsel Ford focused on the styling of Fords and Lincolns, in contrast to his father who focused on practicality. The “K” chassis was desig... Read More →

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South Bend: The Next 100 Years” Poster Design Contest

Mar 01, 2023 TOPIC: “South Bend: The Next 100 Years” Poster Design Contest (deadline June 25, 2023) CONTACT: Jo McCoy, Assistant Director, Studebaker National Museum (574) 235-9714, jmccoy@studebakermuseum.org or Marilyn Thompson, Director of Marketing, The History Museum (574) 235-9664, ext. 231 or mthom... Read More →

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Reaching the Masses: Studebaker Companion Models

1927 Erskine 50 one of Studebaker's entry level cars. This was one of the Studebaker Companion Models as it was technically produced by the Erskine Motors Company not Studebaker.
Feb 24, 2023 Conventional wisdom of the late 1920s held that low-priced models could dilute the brand image of their higher-priced stablemates. Studebaker, along with many other manufacturers, marketed its new low-priced offerings as separate and distinct brands termed companion models. Studebaker sought to e... Read More →

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