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Studebaker Subsidiaries

Image from the 1966 Studebaker Annual Report showing all of the Studebaker subsidiaries
Nov 30, 2022 In the early 1960s, the Studebaker Corporation began a diversification program to expand the company beyond automobile production  Studebaker’s board also sought to use its tax-loss credits amassed from previous unprofitable years These credits could be applied to the Studebaker Corporation’s profits as well as those of subsidiary Read More →

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Studebaker’s Early Autos

A Flanders automobile sits with its driver in front of a dealership front window
Sep 27, 2022 Studebaker’s expanded its corporate family significantly in the early 1900’s in order to enter the automobile market  One if its first additions was the assets of the failing General Automobile Company of Cleveland, Ohio  The General plant produced Studebaker-branded two-cylinder automobiles in 1904-05   As the market shifted to Read More →

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The Rockne Automobile

Studebaker's Rockne sits in front of some tress with a stone building faintly visible in the background. A man drives with car while a man and a lady stand on the other side of the car to admire it. This is a black and white image.
Aug 19, 2022 The automobile that became the Rockne was developed by Ralph Vail and Roy Cole, two independent automotive engineers from Detroit, Michigan In early 1930, Vail and Cole were contracted to create a new automobile for the Willys-Overland Corporation of Toledo, Ohio Two prototypes were built and received an enthusiastic response from the Read More →

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Packard

Packard 1955 Caribbean Advertisement Literature
Apr 22, 2022 In 1899, brothers James Ward Packard and William Doud Packard built the first Packard automobile in their native Warren, Ohio In 1900, they formed the Ohio Automobile Company in partnership with George Weiss, which was soon renamed the Packard Motor Car Company and moved to Detroit, Michigan The company grew rapidly, and soon became America’s Read More →

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Pierce-Arrow

Pierce-ARrow add with blue, orange, and grey
Feb 07, 2022 Pierce-Arrow was one of the oldest and most respected names in the industry During the early 1900s, Pierce-Arrow, along with Packard and Peerless (the so-called “Three P’s”) were considered America’s finest luxury automobiles The company was founded in 1865 by George M Pierce in Buffalo, New York as a domestic goods manufacturer It Read More →

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Mercedes-Benz

A man sitting in a Mercedes-Benz shakes hands with another man to show the new partnership between Mercedes-Benz and Studebaker
Oct 21, 2021 Mercedes-Benz is one of the automotive industry’s oldest and most respected brands During the mid-1950’s, Daimler-Benz, producers of Mercedes-Benz (M-B) automobiles, was looking to expand its market in the US An agreement was reached in 1957 for Studebaker-Packard to serve as the US distributor for Mercedes-Benz products M-B, which sold just Read More →

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Studebaker’s Cousins: Subsidiaries, Partners and Associated

A billboard advertises "this is Studebaker Today...Growing! The logos of several Studebaker subsidiaries can be seen on the left side of the billboard.
Jul 22, 2021 What is Studebaker’s tie to NASA Or Notre Dame football Ever hear of the Garford automobile The Flanders What about Studebaker’s relationship with Mercedes-Benz While many identify the Studebaker Corporation as builders of wagons, buggies and automobiles, the company’s reach extended far beyond its Studebaker-branded products In the Read More →

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