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1934 Chrysler Airflow

The image shows a Chrysler Airflow finished in yellow. The front end show the major influences of streamlined design.
May 12, 2022 Walter Chrysler was known for his willingness to push the envelope of innovation, and his company’s 1934 Airflow was no exception Chrysler engineer Carl Breer styled the radical body shape through the use of a wind tunnel Breer’s colleague, Fred Zeder, created an early ‘unibody’ design consisting of a square tubing skeleton welded to the Read More →

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Packard

Packard 1955 Caribbean Advertisement Literature
Apr 22, 2022 In 1899, brothers James Ward Packard and William Doud Packard built the first Packard automobile in their native Warren, Ohio In 1900, they formed the Ohio Automobile Company in partnership with George Weiss, which was soon renamed the Packard Motor Car Company and moved to Detroit, Michigan The company grew rapidly, and soon became America’s Read More →

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1941 Studebaker Coupe-Delivery

1941 Coupe-delivery Studebaker in Blue with Pale blue accents.
Feb 28, 2022 Studebaker offered the Coupe-Delivery version of the Champion beginning with that model’s 1939 debut A small pickup box was substituted for the Champion’s trunk lid to create a quarter-ton pickup truck Aside from the pickup box, the Coupe Delivery was identical to a Champion Coupe - no heavy-duty or “truck specific” equipment was used Read More →

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Pierce-Arrow

Pierce-ARrow add with blue, orange, and grey
Feb 07, 2022 Pierce-Arrow was one of the oldest and most respected names in the industry During the early 1900s, Pierce-Arrow, along with Packard and Peerless (the so-called “Three P’s”) were considered America’s finest luxury automobiles The company was founded in 1865 by George M Pierce in Buffalo, New York as a domestic goods manufacturer It Read More →

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Palm Springs: Designing the Avanti

This sketch was drawn in Palm Springs as the designers figured out what the Avanti would be. There are notes scrawled all around the car sketch with Raymond Loewy's signature in the corner.
Jan 31, 2022 To meet Studebaker’s deadline, Loewy and his design team set up shop in a rented bungalow in Palm Springs, California, not far from one of Loewy’s homes The team consisted of John Ebstein, a longtime Loewy lieutenant who served as the Avanti’s project coordinator, Bob Andrews another Loewy veteran whose resume included work on the 1948 Read More →

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Studebaker’s Last Dance: The Avanti

Studebaker's Last Dance: The Avanti
Jan 07, 2022 Sales were slow at Studebaker in early 1961 This was not an unfamiliar position as Studebaker had lost money each of the previous eight years except for one (1959) In an effort to right the ship, Studebaker’s board of directors brought in a new president on February 1, 1961, and was considering leaving the automobile business altogether if Read More →

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1911 Ann Arbor Convertible Touring

1911 Ann Arbor
Dec 10, 2021 In the early 1900s, hundreds of Midwest communities were home to startup automobile manufacturers and Ann Arbor, Michigan, was no exception The Huron River Manufacturing Co of Ann Arbor believed that rural Americans needed a dual-purpose vehicle to transport the family to church on Sunday and bring products to market on Monday The Ann Read More →

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George Milburn Studebaker

George Milburn Studebaker in his military uniform
Nov 22, 2021 George Milburn Studebaker was the eldest son of Clement and Anna Studebaker He was named for his maternal grandfather, Mishawaka wagon maker George Milburn After graduating from the Pennsylvania Military Academy in 1884, he wed Ms Ada Mar Lantz, the eldest daughter of Mr and Mrs William C Lantz of South Bend “The most unique and at the same Read More →

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1963 Studebaker Gran Turismo Hawk by Bruce Troxell

Nov 12, 2021 It was the question that plagued Studebaker’s design team: “How can we make the 1963 GT Hawk better than last year” After noted designer Brooks Stevens captured the essence of previous Studebaker Hawks in a sleek, contemporary body for 1962 that more than doubled Hawk sales, Studebaker engineers racked their brains for an answer For Read More →

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Mercedes-Benz

A man sitting in a Mercedes-Benz shakes hands with another man to show the new partnership between Mercedes-Benz and Studebaker
Oct 21, 2021 Mercedes-Benz is one of the automotive industry’s oldest and most respected brands During the mid-1950’s, Daimler-Benz, producers of Mercedes-Benz (M-B) automobiles, was looking to expand its market in the US An agreement was reached in 1957 for Studebaker-Packard to serve as the US distributor for Mercedes-Benz products M-B, which sold just Read More →

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